Here’s How Our Process Works

1. Initial Meeting

We’ll meet with you (face-to-face) to learn more about your business.

This meeting will give you a chance to get to know our team, better understand what we do and how we do it, and most importantly help to determine whether Convergent Digital Solutions can be of assistance to your company.

2. Interviews

Convergent Digital Solutions is unique due to our structured information gathering process.

Many marketing companies fail at step one, which is gaining a holistic understanding of their client. At Convergent, we’re more than marketers, we’re consultants and strategic partners that want to maximize our impact and deliver on a strategy that demonstrates the unique strengths and differentiators that make D.C. area locals choose your company.

Our team will conduct a highly detailed introductory interview with key stakeholders and company owners to further understand the operations, goals, strategy, market, and unique aspects of the company.

In addition, our team will hold weekly strategy and regroup calls to ensure our work is effective, constantly evolving, and optimized to meet your preferences.

3. Content Creation

In addition to detailed interviews, our team is able to gain a unique understanding of how your company operates through our onsite photo and video shoots.

Our onsite photoshoots are truly what differentiates our team from non-local marketing teams. While many marketers will outsource photographers, we refuse to do this and exclusively work locally. Due to our presence in the D.C. area, we can capture photos and videos of our clients by ourselves, enabling us to make content to align with the overall desired messaging of your brand and strategy.

In addition to being able to capture 42 Megapixel Photos and 4K Videos directly through the strategic lens of our professional marketing team, we’ll integrate our observations into your marketing strategy, content, and overall recommendations that we provide to your company as a trusted strategic partner.

On the back end, we’ll edit the photos and videos we take for you, write captions, and turn them into social media posts.

4. Website Remodel

We’ll remodel your old design and build a beautiful website, work with you to get it on-brand, and structure it to convert high quality leads from referrals and from organic traffic.

Our holistic and on the ground management approach enables us to make shocking transformations to websites. Not only are we specifically capturing professional photos and videos from the perspective of our marketing team on your job site, but we’re witnessing your team and operations in action.

The ability of our team to work with your company on the ground gives us an advanced understanding of your business, which allows us to integrate the unique strengths of your company into your website and overall online image. Above all else, this proves to be important to high paying clients and will set you apart from your competitors.

5. Ongoing Blog & Social Media Posts

Our team will professionally produce and upload three weekly posts on Instagram, Facebook, LinkedIn, and Google My Business. The posts will consist of infographics, reviews from your clients, professional photos, and professional videos with personalized captions tailored to boost SEO and engage your followers.

In addition to this, our team will write and post weekly blog posts to your website to boost your organic traffic and build rapport with visitors.

However, we aren’t limited to these platforms, they’re just the essentials that we absolutely recommend. We also commonly post client content on YouTube, TikTok, and Nextdoor.

6. Monthly Reporting

Obviously, you’ll want to know how well everything is working. We’ll send you a monthly report on all the important numbers, including site visits, lead generation forms, and social media growth statistics.

Our team will constantly monitor content analytics and use qualitative insights to optimize the reach, messaging, and aesthetic of your page.

Not only will our efforts boost your traffic…

Our professional content makes you a trusted name in your area and will help you close high quality referral leads from traffic you’re already getting.